The Aperam brand name
Stainless steel is in the heart of our brand name, being taken as inspiration for the creation of our logo – construction of each character is done from a continuous stainless steel strip. Stainless steel is literally in everything we say, and we make our logo our only typographical face, our palette of colours and images.
Our slogan conveys the important role that stainless steel plays in our daily lives. It also communicates the incredible physical qualities of stainless steel, which literally lasts a lifetime. We should all be proud of what we do, with our slogan transmitting this idea to the people.